SideKickCo - B2B Terms of Service

1. Introduction

These Business-to-Business Terms of Service ("Terms") govern your access to and use of SideKickCo, an AI-powered receptionist and lead-qualification service (the "Service") provided by Launch Mode ("we", "us", "our"). By registering an account, purchasing a subscription, or using the Service, you ("Customer", "you") agree to be bound by these Terms.

2. Description of Service

SideKickCo is an automated lead-qualification and booking assistant designed specifically for tradespeople. It intercepts forwarded calls, utilizes artificial intelligence to converse with callers, assesses job suitability against your configured parameters, and sends notifications via SMS and/or email.

Important Disclaimer: SideKickCo is a supplementary business tool, not a primary telecommunications utility or emergency service. We utilize third-party sub-processors (including Twilio, Vapi, OpenAI, Google, Hetzner and ElevenLabs) to deliver the Service. We do not guarantee 100% uptime or uninterrupted call routing.

3. Data Protection Roles

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data (Use and Access) Act 2025:

Data Controller: You (the Customer) act as the Data Controller for all personal data collected from your callers.

Data Processor: Launch Mode acts as the Data Processor, processing caller data strictly upon your instructions and configuration of the Service.

This relationship is strictly governed by our accompanying Data Processing Agreement (DPA), which is incorporated into these Terms by reference.

4. Fees, Billing Schedules, and Promotions

SideKickCo is offered on tiered subscription plans (Pro, Pro+, Power) billed either monthly or annually via Stripe. By subscribing, you agree to the specific billing track you select during checkout:

4.1 Monthly Billing Track

If you select a Monthly billing track, your subscription operates on a rolling month-to-month basis with no minimum contract term. You agree to the following phased billing schedule:

Custom AI Training Fee: A one-time Custom AI Training fee of £199.00 (plus VAT) is applied and charged on your initial invoice.

Monthly Subscription Rate: A flat monthly subscription rate applies to your chosen plan - currently Pro £149.00, Pro+ £259.00, or Power £349.00 per month, in each case plus VAT at the prevailing rate (currently 20%) - and continues at that rate with no minimum term. We may revise subscription rates on at least thirty (30) days' prior written notice; your continued use of the Service after the notice period takes effect constitutes acceptance of the revised rate.

4.2 Yearly Billing Track

If you select a Yearly billing track, you agree to a 12-month fixed term contract:

Custom AI Training Fee Waiver: The one-time £199.00 (plus VAT) Custom AI Training fee is completely waived.

Upfront Payment: The entire 12-month subscription is billed upfront in a single transaction at a discounted annual rate - currently Pro £1,548.00 (£129.00/month), Pro+ £2,748.00 (£229.00/month), or Power £3,828.00 (£319.00/month) per year - in each case plus VAT at the prevailing rate (currently 20%).

Auto-Renewal: At the end of the 12-month term, the subscription will automatically renew at the then-current annual rate unless cancelled prior to the renewal date.

4.3 Usage Allowances and Overage Charges

Each plan includes an allowance of call-handling minutes per month (currently Pro 200, Pro+ 400, and Power 600 minutes per month). This monthly allowance applies whether you are billed monthly or annually, and resets each month on your billing date (for annually-billed plans, on the monthly anniversary of your start date). Your Sidekick continues to answer calls after the allowance is reached; we do not suspend the Service for exceeding your allowance.

Minutes used in excess of your monthly allowance in a given month are charged as an overage at £1.20 per minute (plus VAT), calculated on a per-second basis. Overage is assessed each month and invoiced shortly after your monthly billing date. Overage charges are capped so that your total charges for a month (the monthly plan price plus that month's overage) will not exceed the monthly price of the lowest-priced plan whose included allowance would have covered your usage in that month. Where your usage exceeds the allowance of our highest plan, minutes beyond that allowance are charged at the overage rate without further cap. Any referral bonus minutes credited to your account are added to your allowance before overage is calculated.

5. Taxes and VAT

The Company is registered for UK Value Added Tax. Our VAT registration number is GB 521180434.

All fees specified on our website, in promotional materials, and within these Terms are stated exclusive of VAT. VAT at the prevailing standard rate (currently 20%) is added to all fees and shown separately on your invoice. Where you are VAT-registered, you may reclaim this VAT subject to the normal rules.

We may revise fees (and any applicable taxes) on at least thirty (30) days' prior written notice. If you do not wish to pay a revised rate, you may cancel your subscription before the change takes effect without penalty.

6. Customer Responsibilities and Call Transparency

You agree to use the Service in compliance with all applicable laws, including the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) and telecommunications regulations. You must ensure that:

You maintain the mandatory automated greeting (provided by SideKickCo) that informs callers they are interacting with an AI assistant and that the call is being recorded.

You do not use the Service to actively solicit, process, or store Special Category Data (e.g., specific medical information or vulnerabilities) beyond what is incidentally volunteered by a caller.

7. Limitation of Liability

To the maximum extent permitted by applicable law, Launch Mode and its affiliates, directors, or sub-processors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

Loss of profits, revenue, or business opportunities.

Damages resulting from missed calls, misrouted calls, or failure of the AI to successfully book a lead.

Service outages caused by third-party APIs (e.g., Twilio, OpenAI, Vapi, ElevenLabs).

In no event shall our aggregate liability arising out of or related to these Terms exceed the total amount paid by you to us for the Service during the twelve (12) months preceding the event giving rise to the claim.

8. Term and Termination

You may cancel your monthly subscription at any time via your account dashboard; cancellation will be effective at the end of the current billing cycle. Yearly subscriptions are committed for a 12-month period. We reserve the right to suspend or terminate your access to the Service immediately, without prior notice or liability, for any breach of these Terms.

9. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Communications

We will occasionally email you with product updates and promotional offers. You can opt out at any time via the link in our emails.